DATES: DECEMBER 1 – 3, 8 – 10, 15 – 17, 22 – 24 & 26 – 31, 2017 | 5 – 9 PM

Edmonton, the most northern city in North America with a population of over one million, is a world renowned winter metropolis with the proud title of Festival City. This December, Zoominescence, hosted by the Valley Zoo Development Society, will stage a spectacular exhibition of artistic light installations within the unique setting of the Edmonton Valley Zoo. The festival’s vision is to celebrate light, artistry, imagination and the strong spirit of our community in the winter. It will run for a 18 day period every December weekend.



Each year, during Zoominescence: A Festival of Light, the Valley Zoo Development Society stages a spectacular exhibition of artistic light installations within the unique setting of the Edmonton Valley Zoo. The festival’s vision is to celebrate light, artistry, imagination and the strong spirit of our community in the winter.

This summer we invited imaginative organizations and individuals to be a part of the festival by asking them to submit their ideas for unique light installations they would like to create for all of Edmonton to enjoy! Eleven of these unique installations were chosen and will be on display during this year’s festival.


This year’s winning entries include:

Dylan Toymaker | Artist

Hexagon Tower
Erik Nordenhof | Flociety

Hexagon Chandelier
Jeff Cuddeback | Artist

The Return
Madison Dewar | Artist

Ritchie Velthuis | Artist

Canada 150 & Our Energy Future
Shelly Leroux | Victoria School

Windscreen TV
Skyler Dietze | Artist

Stacey Cann | Artist

Stephanie Medford | Everyday Artistry

Birds of Light
Tim Folkmann | Artist

Canada Under My Skin
Vivi Rainville | Artist


Jeff Cuddeback | Artist

Jeff Cuddeback | Artist

Art Installation: Hexagon Chandelier

While designing and building sculptures has long been an interest for Jeffrey, it has never been his central focus in life. “More of a means to an end” he would say, as he looked out over the early morning mist laden landscape of another remote festival grounds, peppered with strange and ridiculously costumed explorers of life, and a slew of titanic high tech lasers and LED lights, many of which his own design. He had hoped to one day host his own electronic dance festival, and use it as a means to introduce information and insights that would aid in the transformation of our world. And while his focus has somewhat shifted unto film, writing, and music, this dream is kept alive through the installations he builds with a group of festival organizers known as Flociety. Together they have been building stages and shade structures, producing electronic music, setting up lasers, lights, sound systems, and art installations since 2012. Jeffrey is presently writing a movie script about the human condition, our vast and limitless potential, ways in which we can better embody that wholeness, and the changes we will see in the world once we change ourselves. Filming begins in spring of 2018, until then his time is spent gathering information and searching for investors to help this dream become reality.

For more information, to become involved, or to rent a sculpture, he can be reached by email at: RuggedArtWorks@Gmail.com

Madison Dewar | Artist

Madison Dewar | Artist

Art Installation: The Return

Madison Dewar is a print-maker and painter from Edmonton. She is a recent graduate from the University of Alberta´s Fine Arts program. Her work focuses on environmental themes, and often uses natural materials and processes. This is her second year participating in the Festival of Light.

Ritchie Velthuis | Artist

Ritchie Velthuis | Artist

Art Installation: Changes

Edmonton based artist, Ritchie Velthuis, has been a practicing his craft for most of his life. This commitment was rewarded with the distinct honour of designing a Homeless Memorial for Edmonton in 2011 and he is currently working on his first larger than life bronze sculpture.

The last 30 years have been devoted to exploring sculpture in various mediums including clay, resin, stone, cement, ice, and snow.

He has received numerous awards for his ice and snow practice which include People’s Choice, Artist Choice and 1st place in the national category of the International Snow Sculpture Event at Carnival in Quebec City.

Shelly Leroux | Victoria School

Shelly Leroux | Victoria School

Art Installation: Canada 150 & Our Energy Future

Shelly Leroux is an Edmonton based mixed media visual artist, art educator, and curator. She is a contemporary visual artist with a Bachelor in Fine Arts and a second Bachelor in Art Education. A reoccurring theme in her work include the tensions that exist between consumerism and the natural environment.

She is inspired by found objects and natural materials collected in the environment including clay that can be found along the North Saskatchewan River. Leroux has experience in juried art exhibitions and collaborative public art works. She has exhibited in Zoominescence in 2016 as well as the Silver Skate Festival.

Skyler Dietze | Artist

Skyler Dietze | Artist

Art Installation: Windscreen TV

Skyler Dietze is an emerging designer, recently graduating from the Industrial Design Program at the University of Alberta. Building up his portfolio with unique projects, he is pursuing an impactful career in the field of design. From initial concept to complete fabrication, he challenges all types of media and all types of process.

Stacey Cann & Max Turner | Artists

Stacey Cann & Max Turner | Artists

Art Installation: Zephyr

The team will comprise of Stacey Cann and Max Turner. They have worked together to create the sculpture “Nest” for the Silver Skate Festival in 2016 as well as “Relentless Optimism” for Kaleido Arts Festival in 2017. Stacey Cann is an artist from Edmonton who has create 3 large scale sculpture in collaboration with other artists. She has a Bachelor of Fine Arts from Alberta College of Art and Design and has been a working artist for 9 years. Max Turner is a multidisciplinary designer from Edmonton, Alberta. He holds a Diploma with honours in Design Formation from Langara College in Vancouver, BC and is currently finishing a Bachelor of Design Degree in industrial design at the University of Alberta. He is also the most recent production supervisor for the Works International Art and Design Festival.

Stephanie Medford | Everyday Artistry

Stephanie Medford | Everyday Artistry

Art Installation: Convergence

Born in Edmonton, Stephanie earned a BA from the University of Alberta with a major in drama and a minor in art, studied traditional weaving arts under several teachers in Peru, Bolivia, and Argentina, and is currently learning the art of etching at SNAP. She is fascinated by the artistry found in everyday moments: in nature, in how our bodies and minds function, and in how we get from place to place. She explores these moments and ideas using simple materials, often found or recycled, that don’t leave too much of a footprint behind. She is currently working in papier-mâché sculpture, linocut and site-specific installations. When she’s not making art, you can find her on some kind of adventure – riding her motorcycle through small towns, backcountry camping, or flying to another country. Her mission is to help people who have lost touch with their creativity find their way back to their creative selves. She blogs about creativity and her own creative adventures at stephaniemedford.com and she teaches workshops in printmaking, mixed media, mindfulness and drawing.

Vivi Rainville | Artist

Vivi Rainville | Artist

Art Installation: Canada Under My Skin

Virginie Rainville is a francophone artist born in the province of Quebec. She has studied in Presentation design and Multimedia creation. As a multidisciplinary artist, she worked in various fields of applied arts such as the design and realization of thematic decors, design and realization of murals, and the design and realization of residential, commercial, and artistic developments. She’s been acting as a trainer-artist for companies and community organizations. Living in Edmonton for the past four years, she is now offering french workshops in visual arts and crafts for schools and community organizations.

“I think everyone should have the chance to be introduced to the manipulation of manual tools and a wide array of material and techniques. I believe that creativity becomes limitless when you imagine something and can think of a way to realize it. No matter the challenges, no matter how crazy it might be, my goal is to bring, through my art, more colors to life.”

Tim Folkmann | Artist

Tim Folkmann | Artist

Art Installation: Birds of Light

Formally trained in sculpture and photography at Red Deer College’s Art and Design Program, and Mount Allison University, Sackville, New Brunswick; Tim has been actively working in the Edmonton artistic community since 1982.

Never one to be defined by the traditional constructs of Art, Tim’s   work is multi-disciplinary, resulting in experimental plays and performances, musical sculptures, installations, and environments.  Primarily working in film and video, Tim has exhibited locally, nationally and internationally in tours and festivals.  Tim is also a strong creative collaborator, contributing his unique creative vision and aesthetic skills along with Edmonton’s most innovative artists.  These multimedia co-productions have subsequently resulted in some of the most exciting new works to come out of Edmonton in recent years.

Tim also works as a media instructor, work shop leader, and mentor for colleges, arts groups, professional associations and inner city youth. Tim has served on numerous arts juries, advisory councils, and non-profit boards. His artistic works have been collected nationally. Tim’s eclectic and innovative approach to art-making has garnered him local and international awards and acclaim including the Edmonton Arts Council’s Trust Fund award and the Telus Artist of the Future award.  Tim Folkmann’s ability to push the edges of artistic media and his ability to venture with others into the wild woods of creation in film, sculpture, theatre, dance or performance, make him a valuable, productive and unique member of Canada’s cultural community.

Download our list of finalist’s submissions to get a sneak peak at what they’ll be creating: 2017 Final Submissions.


The main objective of this festival is to drive new traffic to the Edmonton Valley Zoo and to draw community awareness to the fact that the Edmonton Valley Zoo is a year-round facility currently undergoing a major transformation. As well, we want to share the art of local community groups, schools, and organizations in a unique way. We hope to provide another way for Edmontonians to enjoy their winter city. Zoominescence, in partnership with the City of Edmonton, has complete ownership of all its programs and assets, which can be customized to leverage niche partner brand.

Partnering with Zoominescence provides opportunity for:

  • Brand recognition with a loyal, family-centric audience.
  • Regional exposure with an expected 30,000 on-site visitors and up to 1 million regional imprints via television, radio, and internet coverage.
  • Generating goodwill and support for the communities in Edmonton.
  • Promoting winter city initiatives, family-centric values and development for the Capital Region.

Zoominescence has multiple levels of Sponsorship; each level is customizable to our Partner’s goals and objectives.

2017 Zoominescence Sponsorship Opportunities are NOW available! To see all of our wonderful sponsorship packages, follow the link below, Thank you in advance for your support!




It is through today’s zoos that future generations will come to a greater understanding of the human impact on the natural world and be motivated to preserve it and reverse the damage already done. Every donation, big or small, helps us revitalize our beloved Edmonton Valley Zoo! Thank you for caring for the animals, our children's future and the planet!