EVENT SPONSORSHIP
DAYS
VENDORS
BEERS, WINES & SPIRITS
ATTENDEES
WELCOME TO ZOOBREW 2025
A BEER FESTIVAL AT THE EDMONTON VALLEY ZOO
The Valley Zoo Development Society invites you to join us as a Zoobrew sponsor and become part of the ultimate twilight event for beer and animal lovers alike! During this annual summer event, guests experience the magic of the Edmonton Valley Zoo after-hours while enjoying a drink in hand. As the sun sets on the Valley Zoo, the zoo transforms from a family-friendly destination to a peaceful escape that’s perfect for adults. From a fun night out with friends, to a unique date night with your significant otter, or just a chance to unwind and relax, Zoobrew provides the ultimate summer experience. Attending breweries, wineries, distilleries and cideries have a chance to showcase their delicious beverages to over 5,400 guests.
There’s never a dull moment at Zoobrew! Not only is Zoobrew a night of wild entertainment, but it’s also an opportunity to support the conservation efforts of the Valley Zoo. By sponsoring this event, you’re helping to raise funds for this beloved community institution and ensuring its continued success for years to come.
Zoobrew is a truly unique 18+ beer festival, attracting thousands of engaged attendees who are passionate about local brews, animal conservation, or just looking for a great night out!
The following Sponsorship Package outlines all the amazing opportunities for you as an individual, group, or company to get involved and support the continued revitalization and celebration of our Edmonton Valley Zoo!
JUNE 21 | JULY 19 | AUGUST 22
BENEFITS OF SPONSORSHIP
AS A SPONSOR OF ZOOBREW, YOUR ORGANIZATION WILL ENJOY VARIOUS BENEFITS THROUGHOUT THE EVENT INCLUDING:
– Brand recognition to an engaged, adult audience.
– Align your brand with Edmonton and Alberta-owned businesses.
– Gain exclusive on-site promotion and advertising opportunities to showcase your product, brand, or company to around 6,000 guests, vendors, and staff.
– Demonstrate your commitment to the City of Edmonton and support the Edmonton Valley Zoo’s conservation and education initiatives.
Sponsorships of all sizes help us to build an even larger and more engaging for the community and are customized based on each agreement in order to meet all of your company’s needs!
ATTENDEES PRIMARILY FALL INTO THESE 3 AGE CATEGORIES:
– 36-45 years old
– 46-55 years old
– 26-35 years old
94%
Of attendees would return to Zoobrew & recommend to family & friends.
BREWERIES, DISTILLERIES, WINERIES & CIDERIES
We are currently accepting applications for breweries, wineries, and distilleries that would like to participate in ZooBrew 2025!
Please click the link below to download a copy of the “2025 SPONSOR SAMPLING AGREEMENT.” Once completed, please email it to: ARKPROJECT@BUILDINGOURZOO.COM.
TITLE SPONSOR | $7,500 PER EVENT | JUNE & JULY AVAILABLE!
This premium maximizes brand exposure and provides excellent networking opportunities with local businesses and potential customers, and are more than happy to work with Title Sponsors to customize a package that works well for everyone!
- Event advertised as “Zoobrew 2025: Presented by [Your Company Name]!” related to your selected Zoobrew date.
- Opportunity for on-site activation with a 10’x10′ tent for product placement, sampling, or brand ambassadors during your selected date.
- Private hosting during your selected date in our Red Panda or Otter VIP areas.
- 20 complimentary tickets to Zoobrew ($700 value).
- Digital recognition on Zoobrew websites, event guides, newsletters, and social media related to your selected date.
- Company name or logo printed on the following during your selected date:
- 1,800 zoo-venir lanyards.
- 2,000 Liquor Sample Ticket packages used by all guests.
- On-site welcome banner and event signage.
- First right of refusal as Title Sponsor for Zoobrew 2026 if individual Zoobrew dates are available for sponsorship. Preference is given to a Title Sponsor interested in sponsoring all 3 Zoobrew dates.
SAMPLE MUG SPONSOR | $10,000 FOR BOTH JULY & AUGUST
Sponsoring our sampling mugs is a great way to promote your brand and show your support for the event. Attendees will appreciate the convenience of having a reusable mug as a keepsake zoo-venir, and they’ll see your logo every time they take a sip!
This striking and memorable collateral sponsorship opportunity ensures that your company logo will be prominently showcased in a unique manner with these special take-home 5 oz. sampling mugs used by all 3,600 attendees of Zoobrew throughout the event.
- Company name or logo printed on 3,600 zoo-venir sample mugs.
- Opportunity for on-site activation with a 10’x10′ tent for product placement, sampling, or brand ambassadors during the July & August dates.
- Private hosting in our Red Panda or Otter VIP areas during the July & August dates.
- Digital recognition on Zoobrew websites, event guides, newsletters, and social media related to the July & August dates.
- Company name or logo printed on event signage on site during the July & August dates.
- 30 complimentary tickets to Zoobrew ($1,050 value).
- First right of refusal as Sample Mug Sponsor for Zoobrew 2026 IF individual Zoobrew dates are available for sponsorship. Preference is given to a Sample Mug Sponsor interested in sponsoring all 3 Zoobrew dates.
LANYARDS SPONSOR | $3,500 PER EVENT
Lanyard sponsorship is the perfect opportunity to get your logo and message in front of a captive audience in a unique and effective manner. Not only are lanyards a practical item that attendees will use throughout the event, but they also provide a valuable branding opportunity. This striking and memorable collateral sponsorship opportunity places your logo on the lanyards handed out to all attendees throughout the event. This opportunity may be utilized by the Title Sponsor.
- Company name or logo printed on 1,800 zoo-venir lanyards for your selected date.
- Opportunity for on-site activation with a 10’x10′ tent for product placement, sampling, or brand ambassadors during your selected date.
- Digital recognition on Zoobrew websites, event guides, newsletters, and social media related to your selected date.
- Company name or logo printed on event signage on site during your selected date.
- 10 complimentary tickets to Zoobrew ($350 value).
- First right of refusal as Lanyard Sponsor for Zoobrew 2026 IF individual Zoobrew dates are available for sponsorship. Preference is given to a Lanyard Sponsor interested in sponsoring all 3 Zoobrew dates.
ENTERTAINMENT SPONSOR | $5,000
We are proud to provide local up-and-coming artists the opportunity to perform for our crowds in the Zoo’s Amphitheatre, where attendees come by to sit and enjoy the music in the ample green space and enjoy their beverages!
We’re excited to have an ever-growing waiting list of new artists and bands hoping to snag a spot in our performer lineup for the next ZooBrew event year after year and our performer lineup changes at each event allowing for new talent to come in and bring their fans along for the fun!
- Prominent signage at entertainment locations.
- Digital recognition on Zoobrew websites, event guides, newsletters, and social media.
- Company name or logo printed on event signage on site.
- 20 complimentary tickets to Zoobrew ($700 value).
- First right of refusal as Entertainment Sponsor for Zoobrew 2026.
LIQUOR SAMPLE TICKET SPONSOR | $4,000
We are proud to provide local businesses the opportunity to achieve logo recognition with every single one of our guests. Our sample tickets are carried by attendees, given to the vendors, and shared with other guests – talk about exposure!
- Company logo printed on 6,000 Liquor Sample Ticket packages (120,000 tickets).
- Digital recognition on Zoobrew websites, event guides, newsletters, and social media.
- Company name or logo printed on event signage on site.
- 15 complimentary tickets to Zoobrew ($525 value).
- First right of refusal as Liquor Sample Ticket Sponsor for Zoobrew 2026.
MORE WAYS TO PARTICIPATE…
IN-KIND SPONSORSHIP
Want to support and participate in Zoobrew in a specific way? We appreciate all in-kind sponsors who can generously help us with things such as:
– Rentals
– Security
– Merch
– Printing
– Signage
– Game Stations
– Sound Equipment
– Prize & Raffle Donations
BECOME A VOLUNTEER
Want to donate your time? We have many Zoobrew volunteer opportunities (planning or day-of roles) for individuals, groups, or company employees to participate in the zoo fun!
READY TO BE A ZOOBREW SPONSOR?
to select your sponsorship level or for more information.
Thank you for your generosity and support of
The Valley Zoo Development Society and our Edmonton Valley Zoo!